It’s such an interesting time to think about post-pandemic philanthropy and the opportunities it presents – to think about the economic factors suggesting we are on a path for continued growth and how we can be ready to make the most of that opportunity. As you enter the second half of the year, here are some key considerations to maximize your fundraising efforts, strengthen donor relationships, and achieve long-term sustainability in advancing your mission.
There is an ‘I’ in the team, and it stands for Individuals. Individuals remain the cornerstone of philanthropy, making up about two-thirds of giving and a heavy presence in foundations and bequests. Despite a 1.6% increase in current dollars last year, it was insufficient to outpace inflation. Considering the impact of giving across these categories underscores the ongoing significance of individuals in the philanthropic landscape. From major gifts training to specialized annual giving counsel, our fundraising team can help you develop leading strategies to increase donor support. Learn more >
Increasing total dollars but decreasing donors. Many of you are likely observing this trend in your programs. However, the report highlights growth in mid-level and recurring donors, alongside a significant recovery in Consumer Sentiment, which grew by over 10% following a record low in 2022. Our Strategic Information Services team stands ready to provide you with the data and analysis to support mid-level growth–a bridge to major given that is often overlooked! Learn more >
Balancing real increases and perceived threats. In 2023, disposable personal income and the Personal Consumption Expenditures (PCE) index saw real increases despite inflation. Still, personal savings were down significantly from 2021, and the combination of a post-COVID economy, the climate crisis, ongoing geopolitical tensions, and concerns over a potential economic recession created perceived and real threats. More important than ever, organizations need to clarify complex ideas into simple, donor-ready messages that cut across the economic tumult. Learn more >
Americans continue to see the need for philanthropy. Despite inflation outpacing growth, 2023 marked the highest-ever year of giving in current dollars, exceeding half a trillion dollars! As the landscape for donor stewardship and cultivation evolves, our award-winning Executive Search team stands ready to partner with you to place visionary leaders dedicated and committed to leading your organization to new heights of success and community impact. Learn more >
Since 1976, Campbell & Company has partnered with nonprofits across the country to advance their missions. In every service we provide—including campaign planning, analytics, communications, executive search, annual giving counsel, and more—Campbell & Company’s fundraising consulting philosophy centers on your community’s needs, interests, and values to help you create and maintain meaningful philanthropic relationships. Contact us to launch the Campbell & Company team within your organization today!
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