Brand Messaging

Solidify your internal and external messaging to attract and engage supporters and donors.

Hands, teamwork and collaboration of friends, community or people together for charity, support and motivation outdoor with lens flare. Group together for trust, commitment and synergy from below

Powerful messaging that drives philanthropy.

Having strategic and brand-cohesive messaging that inspires action in support of your cause is critical to communicating your mission to internal and external supporters. Donors give their most significant gifts when they see a clear and compelling endpoint—when they understand that this is their best chance to make the world a better place tomorrow. It all begins with your story.

The Campbell & Company Communications Consulting team collaborates with you to uncover and express what inspires people to support your mission. We articulate your story through powerful messaging and branding and then help you share it with creative collateral, communications strategy, and message coaching.

One Brand. One Message.

Campbell & Company’s messaging strategy is the foundation of your campaign’s brand, which is fundamental to acquiring and retaining donors. Our structured and inclusive brand messaging process includes the following:

Conveying your organization’s brand value proposition to attract donors’ attention as they seek causes that align with their values.

Conveying your organization’s distinctive attributes to help portray the characteristics of your fundraising campaign to reach your fundraising goals.

Creating compelling messaging that brings clarity, creativity, and discipline that inspires action.

How We Work Together.

With a unique combination of fundraising knowledge and creative capabilities, Campbell & Company can help engage your stakeholders, build consensus and excitement, and create communications that truly work for you.

Case Development

Express your unique appeal in powerful language, from major gifts to online appeals.

Creative Communications

Craft presentations, print materials, videos, websites, annual reports, and online appeals that compel donors.

Communications Strategy

Support your campaign or strategic vision with materials and mail, events and word-of-mouth, digital communications, and social media.

Visioning

Express your biggest ideas from campaign visions to comprehensive strategic plans and leadership transitions.

See Our Work in Action.

Every day, we work with organizations that change lives to capture and convey the power of their work—from education and healthcare to the arts, conservation, and human services. These are just a few of the clients we’ve been proud to partner with.

OUR PORTFOLIO

Let’s Move Your Mission Forward—Together.

We’re ready to invest in your success. Are you?

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