| Date | Thursday, September 11, 2008 |
| Time | 12:00 noon, Central (US) See your time zone |
| Duration | 90 minutes (1.5 CEUs) |
| Faculty | Shaun Kiester, Ph.D., Annual Giving Consultant |
| Rickie Ryan, Director of Analytics | |
| Session Fee | FREE |
Description
This webinar will focus on strategies and techniques for identifying the very best annual, major, and planned gift prospects in an effort to get the maximum gifts from the maximum number of donors. Topics from wealth screening, interviews, surveys, donor behavioral analysis, and other tools will be discussed. Part one of the Campbell Cornerstone series.
Target Audience
Development professionals, vice presidents, prospect researchers
Learning objectives and desired outcomes
- Develop additional strategies for segmenting the donor base to find the best annual, major and planned gift prospects
- Learn about techniques available to refine your organization’s focus on the “very best prospects” to maximize return
- Assist in better preparing organizations who are contemplating or planning campaigns
Agenda (outline what will be covered):
- Discuss profiles of who makes a good candidate for an annual, major and planned giving prospect.
- Examine best practices for segmenting prospect pools and identifying best annual, major and planned giving prospects.
- Discuss use of specialized tools available for identifying best prospects including affinity, wealth ratings, and inclination to give.
- Building solicitation programs, major gifts portfolios and relationship management systems
- Preparing for a campaign
REGISTER FOR THIS SESSION (FREE)
Full participation in Identifying Your Best Fundraising Prospects is applicable for 1.5 points in Category 1.B-Education of the CFRE International application for initial certification and/or recertification.